“TikTok Shop is revolutionizing how shoppers find new products and simplifying the checkout experience on the platform with direct fulfillment and processing.”
Sarah Kang
Sr. Strategic Partnerships Manager, AfterShip
)
“The overall costs and demand of storefront businesses combined with the need to drive a stream of consumers has made e-commerce an increasingly obvious need.”
Samantha Cerda
Onboarding and Product Account Manager for Sellers, TikTok Shop
)
“Leveraging content creation, ads and live shopping for your marketing tactics increases customer engagement while adding a personal element to the brand.”
Ethan Kramer
President， EK Creative
)
“Integrating omni-channel support for social channels ensures a cohesive customer experience across all touchpoints, in addition to understanding user preferences.”
Michael Klonoff
Tech Partner Manager, Gorgias
)
“Driving a strong end-to-end brand experience is key, from content engagement down to when customers receive their final product safely and timely.”
Manisha Taparia
Director of Platform Partnerships， ShipBob
)
Key Learnings
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Sellable Content
Consistent messaging and branding helps create a recognizable identity. Ensure each content piece leads to an action (visiting a website, making a purchase, etc).
Scale with Marketing
Work with creators with high engagement and authenticity. Combine live shopping and user-generated content as marketing tactics to grow your online presence and revenue.
Protect Revenue
Ensure real-time inventory & listing data connectivity, set minimum product thresholds and hold product fulfillment to protect against cancellations.
Seamless Shopping Experience
Provide a smooth customer experience by enabling discovery to delivery all in one platform. Provide hassle free fulfillment and shipping options to enhance retention.
More Resources
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Explore the game-changing world of AI-driven personalized product recommendations, loyalty and revenues with AfterShip, Yotpo and our customer Dime Beauty!
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4 industry experts share game-changing strategies to boost your ROI and achieve recording-breaking results this peak season.
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Must-know strategies for automating post-purchase customer experiences, inventory management and transparent communication.
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